Log #1

https://mobile.nytimes.com/reuters/2017/03/06/us/06reuters-usa-lgbt-coca-cola.html

Coca-Cola, as a top soft drink maker around the world, uses the controversial issue to launch its advertisement so as to present their friendliness toward gays. It is definitely a huge step moving forward the world of equity for LGBT people. There must be many wide repercussions about how such a global brand shows its support for homosexual.
When it comes to the aspect of profits, the company will be influenced by homophobic people. They may post unfavorable tweeters and texts ruining the company's image. Also, the controversial advertisement can definitely make great impact on the company's performance of stock market. Because the stockholders may hold different perspectives on the LGBT issue and may concern about the outcome of the advertisement, they will make great reaction to the responses of the public. As a result, Coca-Cola will face great press coming from the stakeholder.
For me, Coca-Cola really make a big step toward the trend of the world. It is not an easy decision for the company to declare its position. I hope there will be more and more corporations can choose to care the public issue, especially the LGBT one.